News
What we are reading, measuring and arguing about in the app market — written for the people who have to ship against it.
The App Economy Enters Its Efficiency Era
Global consumer spending keeps climbing, but the money is moving to fewer, better products. Growth is no longer bought — it is engineered.
AI-Native Apps Are Rewriting Mobile Retention
A model bolted onto an existing screen adds novelty. A product designed around the model changes the shape of the retention curve itself.
Subscription Fatigue and the Return of Hybrid Pricing
People are not refusing to pay. They are refusing to pay monthly for something they use twice a year. Hybrid models are winning back the middle.
Vertical Apps Are Quietly Outgrowing the Generalists
General-purpose assistants own the headlines. Narrow products built around one workflow own the revenue per user.
The New Rules of App Store Discovery
Search still drives most installs, but the ranking signals moved. Store presence is now a product surface, not a marketing asset.
Beyond the Phone: Wearables, Cars and Ambient Apps
The second screen is no longer a companion. For a growing set of products it is where the habit actually lives.
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