Analytics is often added late, once the product is already near release. That makes it reporting. Designed earlier, it becomes part of the product learning loop.
Instrument the questions
Instead of tracking everything, start with the uncertain decisions. What behavior would reduce the uncertainty? What event would show that it happened?
| Question | Signal |
|---|---|
| Do people find value? | Activation behavior |
| Where does trust break? | Abandonment by step |
| What creates retention? | Repeated meaningful action |